Name/Degree:
Dennis L. Pedrick, Ph.D.
Title/Rank: Assistant Professor of Business
Office: Science Hall, 226
Phone Number: 319.385.6328
Email Address: dennis.pedrick@iwc.edu
Educational Background (degree earned, certifications or other professional designations):
B.S. Western Kentucky University
M.S.B.A. University of Memphis
Ph.D. University of Memphis
Courses Taught:
Principles of Marketing, Consumer Behavior, Advertising, Marketing Management
Areas of Professional interest or research:
Measuring and modeling relationships between companies and their customers, the strategic use of customer segmentation, corporate social responsibility
Research and Publications:
Journal of Health Care Marketing, Journal of Services Marketing, Journal of Strategic Marketing, Journal of Business-to-Business Marketing
Professional Memberships:
Fellow, Academy of Marketing Science, American Marketing Association, Midwest Marketing Association
Consulting Relationships:
AT&T Universal Card Services, Auto Zone Inc., Blue Cross and Blue Shield of Memphis, Blue Cross and Blue Shield of Florida,Communications for Research, Community State Bank, Dobbs International Services, Drake University, Helzberg Diamonds, International Paper, Marriott International, Mills Financial Marketing, Sedgwick, Inc., Signet Bank, and The Des Moines Register
Office hours:
Monday, Wednesday, Friday -- 11am - 12pm
Tuesday, Thurday -- 10am - 11am
